Landing Page
A focused destination with one job, one offer, and one next step.
Gear 02 · Capture & follow-up
Funnel Building
Leads that do not disappear after the first click.
Book a Gear AuditWhere this gear helps
Leads disappear when there is no clear path after the click.
A funnel is not a page for its own sake. It is the capture and handoff layer that turns paid or organic attention into qualified conversations, then keeps the lead warm long enough for sales to happen.
01
Map the conversion path
We define the one action the visitor must take and the minimum information needed to qualify them cleanly.
02
Build the capture flow
Landing page, form, confirmation state, and follow-up are assembled as one path instead of separate disconnected assets.
03
Verify the handoff
We test the path end to end so leads do not vanish between the form, the inbox, and the first follow-up.
Inside the install
What this gear includes.
These are not sold as disconnected tactics. They are built as one gear inside the Gearwork Install, then measured against booked calls and follow-up quality.
Lead Magnet Fit
Offer scoping that earns the contact detail without attracting the wrong prospects.
Qualification Form
The right fields to move a buyer forward without killing conversion rate.
Thank-You State
A post-submit experience that sets expectations and keeps momentum alive.
Follow-Up Sequence
Email or message automation that bridges the gap between enquiry and conversation.
CRM Handoff
Notifications and routing set up so the lead reaches the right person fast.
What this service covers
Most small businesses leak leads between the first click and the first conversation. A funnel engagement fixes that gap: a landing page that converts, a capture mechanism that works, and a follow-up sequence that keeps the lead warm until it is ready to buy.
What you get
A complete lead funnel built and connected:
- Landing page with a single clear objective (audit request, download, booking)
- Lead magnet scoping: what to offer that earns the contact detail
- Form with the right fields — enough to qualify, not enough to lose the submission
- Thank-you page that sets expectations for next steps
- Confirmation email or SMS sequence (2–3 steps minimum)
- Lead notification to the right person at the right time
- Conversion tracking connected to Meta Pixel or Google Tag if applicable
Who this is for
Businesses running ads or social content that do not have a landing page, businesses whose enquiry form goes nowhere, or businesses that capture leads but lose them before the first follow-up.
How the funnel connects
Funnel building is the middle layer. It takes traffic — from ads, from organic social, from referrals — and turns it into contact details and conversations. Combined with Meta Ads and Social Management, it completes the growth loop from attention to lead to client.
The Gear Audit · 7 days
Book your Gear Audit.
Delivered in 7 days. We trace your current path from click to conversation, show where leads are leaking, and deliver a practical roadmap for fixing capture and follow-up first.