Client acquisition systems · Founder-led brands

Every small gear
turns the big one.

We install client machines for founder-led brands: positioning, capture, traffic, follow-up, content and reporting as one interlocking system. Not posts. Not "brand awareness." A machine that books sales calls, with every gear visible and measured.

01 POSITIONING 02 CAPTURE 03 TRAFFIC 04 FOLLOW-UP 05 CONVERSION
System log · last improvement shipped 09 Jul 2026 · every gear measured weekly

Most agencies sell you content. We install a machine.


Every gear, from your ads to your DMs to your emails, engineered to hand your calendar qualified buyers. You see every moving part. You own the whole machine.

Five gears.
Installed in order.

Miss one and the other four just make noise. The order is the method: gear one before gear three, always.

Gear 01

Positioning

The offer and the message, sharpened until they sell before the first call. Everything downstream depends on this gear: traffic on a broken offer is fuel poured into a seized engine.

Gear 02

Capture

One page, one action, and something genuinely worth trading an email for. Attention with no capture is the classic gear-two failure: all motion, no traction.

Gear 03

Traffic

Meta, LinkedIn and Google campaigns engineered to feed the machine, measured from spend to booked call. Traffic is the last gear you install, not the first.

Gear 04

Follow-up

Email sequences and DM automations that run while you sleep. This is the gear most founders are missing: follow-up that is a hope, not a system.

Gear 05

Conversion

Application, calendar and sales call, connected. Qualified buyers arrive booked, with their numbers already on the table.

The value ladder

Enter where it
makes sense.

Every engagement starts small and earns the next step. Nothing is sold before it is diagnosed.

The core install

The Gearwork Install

R25k–45k per month · 90-day install, then run monthly
  • All five gears built and run: positioning, capture, traffic, follow-up, conversion
  • Content engine: 12 to 16 posts a month from one weekly recording session
  • Weekly scorecard, monthly strategy call, live dashboard
  • 20 qualified sales conversations in 90 days, or we work free until you get them
See the full install

Maximum 4 installs accepted per month.

Ascension

Growth Partner

R60k+ per month · performance-aligned
  • Full-funnel management across every channel
  • Revenue share or performance bonus structure
  • For machines already producing, ready to compound
Talk to us

By invitation, after an install has proven out.

Founding client offer

The first five installs run at 40 to 50 percent off in exchange for a documented case study and results usage rights. When the five are gone, this line disappears.

20 Qualified sales conversations in 90 days

or we work free until you get them. That is the whole guarantee.

The install

90 days from
kickoff to a
running machine.

Sold as an install, run as a retainer. Each gear goes in when the one before it is turning, and every week closes with a scorecard you can read in two minutes.

1
Weeks 1–2 · Positioning and offer

ICP definition, offer sharpening, messaging doc, brand voice guide. The gear everything else bolts onto.

2
Weeks 2–4 · Conversion assets

Funnel build, lead capture, booking system. Attention now has somewhere to land and something to do.

3
Weeks 3–12 · Traffic

Meta and LinkedIn campaigns: strategy, creatives, pixel and CAPI setup, launch, weekly optimisation.

4
Weeks 4–6 · Follow-up

Email sequences, DM automations and retargeting, wired to run without you.

5
Ongoing · Content engine

12 to 16 posts a month across your two primary channels, engineered from one weekly recording session.

6
Ongoing · Reporting

Weekly scorecard, monthly strategy call, live dashboard. You see every number we see.

The Gear Audit · R2,500 · 7 days

Ready for the
inspection?

Over 7 days we take your funnel, ads, content and follow-up apart, then hand you a recorded teardown and a fix-first roadmap ranked by revenue impact. If the audit doesn't show you at least one fix worth 10x its price, we refund it and you keep the roadmap.