Positioning
The offer and the message, sharpened until they sell before the first call. Everything downstream depends on this gear.
Flagship system · Founder-led brands · Gearwork line
The machine is not a metaphor.
We install client machines for founder-led brands: positioning, capture, traffic, follow-up, content and reporting as one interlocking system. Not posts. Not "brand awareness." A machine that books sales calls, with every gear visible and measured.
System log · last improvement shipped 08 Sept 2026 Every gear measured weekly
Machine Chamber
Five gears. Installed in order. If one slips, the rest only make noise.
- 01 Positioning sharp enough to carry paid attention.
- 02 Capture path built so attention has somewhere to land.
- 03 Traffic sent into a machine that can actually convert.
- 04 Follow-up runs as a system, not a founder memory test.
- 05 Conversion path connected end to end.
Most agencies sell you content. We install a machine.
Every gear, from your ads to your DMs to your emails, engineered to hand your calendar qualified buyers. You see every moving part. You own the whole machine.
The Gearwork Method
Five gears. One line of motion.
Miss one and the other four just make noise. The order is the method: gear one before gear three, always.
Capture
One page, one action, and something genuinely worth trading an email for. Attention with no capture is all motion, no traction.
Traffic
Meta, LinkedIn and Google campaigns engineered to feed the machine, measured from spend to booked call. Traffic is not the first gear.
Follow-up
Email sequences and DM automations that run while you sleep. This is the gear most founders are missing: follow-up that is a hope, not a system.
Conversion
Application, calendar and sales call, connected. Qualified buyers arrive booked, with their numbers already on the table.
The Offer Ladder
Enter where it makes sense.
Every engagement starts small and earns the next step. Nothing is sold before it is diagnosed.
01
Start here
The Gear Audit
A recorded teardown, a fix-first roadmap, and a founder-level walkthrough of where the machine is leaking.
- A recorded 20+ minute teardown of your funnel, ads, content and follow-up
- A one-page fix-first roadmap, every fix ranked by revenue impact
- A 30-minute call to walk through both
- Executable by you, your freelancer, or us
If the roadmap says do not hire us yet, it says so.
02
The core install
The Gearwork Install
The five-gear machine built and run in sequence, with content, traffic, follow-up and reporting operating as one system.
- All five gears built and run: positioning, capture, traffic, follow-up, conversion
- Content engine: 12 to 16 posts a month from one weekly recording session
- Weekly scorecard, monthly strategy call, live dashboard
- Install fit is confirmed after diagnosis, not guessed before it
Diagnosis first. Install second.
03
Ascension
Growth Partner
For machines already producing and ready to compound, with deeper operating involvement and performance alignment.
- Full-funnel management across every channel
- Revenue share or performance bonus structure
- For machines already producing, ready to compound
By invitation, after an install has proven out.
How we sell
The audit exists so scope and fit are earned from evidence. Diagnosis first. Install second. Expansion after proof.
05 Every gear visible and measured
The promise here is operational clarity: scorecards, reporting, and a machine you can actually inspect.
The install
90 days from kickoff to a running machine.
Sold as an install, run as a retainer. Each gear goes in when the one before it is turning, and every week closes with a scorecard you can read in two minutes.
1
Weeks 1–2 · Positioning and offer
ICP definition, offer sharpening, messaging doc, brand voice guide. The gear everything else bolts onto.
2
Weeks 2–4 · Conversion assets
Funnel build, lead capture, booking system. Attention now has somewhere to land and something to do.
3
Weeks 3–12 · Traffic
Meta and LinkedIn campaigns: strategy, creatives, pixel and CAPI setup, launch, weekly optimisation.
4
Weeks 4–6 · Follow-up
Email sequences, DM automations and retargeting, wired to run without you.
5
Ongoing · Content engine
12 to 16 posts a month across your two primary channels, engineered from one weekly recording session.
6
Ongoing · Reporting
Weekly scorecard, monthly strategy call, live dashboard. You see every number we see.
From the workshop floor
Notes from running the machines.
The Gear Audit · 7 days
Ready for the inspection?
Over 7 days we take your funnel, ads, content and follow-up apart, then hand you a recorded teardown and a fix-first roadmap ranked by revenue impact. You leave with a clear next step: install, correct, or pause.