We don't sell services.
We install machines.
One value ladder, three rungs. You enter with an inspection, ascend to a full install, and stay because the machine produces. Prices are on the page because you shouldn't need a sales call to learn what things cost.
The Gear Audit
- We take your funnel, ads, content and follow-up apart over 7 days
- Recorded 20+ minute teardown of your actual machine
- One-page fix-first roadmap, every fix ranked by revenue impact
- 30-minute walkthrough call
- Guarantee: if the audit doesn't show one fix worth 10x the diagnosis, we refund it and you keep the roadmap
Founder-delivered, capped weekly. Not a checklist intern.
The Gearwork Install
- The full six-gear stack below, built and run for you
- Weekly scorecard: spend, leads, calls booked, show rate, closes
- Monthly strategy call and a live dashboard
- Weekly scorecard: spend, leads, calls booked, show rate, closes
- Install fit confirmed after the audit, not guessed before it
Best entered after a Gear Audit. The roadmap becomes the build plan.
Growth Partner
- Full-funnel management across every channel
- Revenue share or performance bonus structure
- Quarterly strategy, not just monthly optimisation
- For machines already producing, ready to compound
By invitation, after an install has proven out.
The Gear Audit is the required diagnosis path for most buyers. We use it to decide whether the right next move is an install, a smaller correction, or no engagement yet.
The six-gear
deliverable stack.
Each gear goes in when the one before it is turning. The order is the method: gear one before gear three, always.
Positioning & offer
Weeks 1 to 2. ICP definition, offer sharpening, messaging doc, brand voice guide. Everything downstream depends on this gear.
Conversion assets
Weeks 2 to 4. Landing page or funnel build, a lead asset worth trading an email for, capture forms, booking system.
Traffic
Weeks 3 to 12. Meta and LinkedIn ads: strategy, creatives, copy, pixel and CAPI setup, launch, weekly kill-or-scale optimisation.
Follow-up
Weeks 4 to 6. Email sequences (welcome, nurture, sales), DM automations, retargeting. The machinery that works the 37 percent who aren't ready yet.
Content engine
Ongoing. 12 to 16 posts a month across your two primary channels, engineered from one weekly recording session. Content as a gear, not a hamster wheel.
Reporting
Ongoing. Weekly scorecard, monthly strategy call, live dashboard. Every gear visible and measured; you see every number we see.
We do not prescribe traffic, content, or retainer scope before we can see where the machine is actually failing.
Asked before
every install.
What is a client machine?
A client machine is the connected system between attention and revenue: positioning, capture, traffic, follow-up and conversion, engineered to work as one unit. Most founder marketing fails not because any single piece is bad, but because the pieces are not connected.
How much should a founder-led brand spend on marketing in 2026?
As a working rule, 8 to 15 percent of target revenue should be spread across traffic and the system that converts it. Spending on traffic before the capture and follow-up gears exist is the most common and most expensive mistake we audit.
How long until marketing produces clients?
With paid traffic and a complete system: first booked calls inside 30 days, predictable monthly flow by day 90. With organic and search alone: 3 to 6 months to meaningful volume. Anyone promising faster than 30 days is selling certainty they do not own.
Do you sell social media management on its own?
No. Content is a gear, not the machine, and installing it alone produces likes, not clients. The content engine ships as part of the Gearwork Install, connected to capture, follow-up and reporting so every post has somewhere to send attention.
Let's see if your machine
is worth building.
A few questions, then we reply within one working day with the honest answer: audit first, install now, or not yet.
Which services are you looking for help with?
Select everything that applies — we will scope accordingly.